There is a paragraph from the book that sums up one of the main reasons we started our company and I wanted to share it with you too. It gave me the chills to read this because it made me realize how important our product is in giving dignity back to patients and making them look and feel better.
This is a quote from Nancy Brinker about how Susan G. Komen hated the standard hospital gown:
"I understand now why Suzy hated hospital gowns. At the time, I guess I thought, Why wouldn't she hate them? She was an impeccably stylish woman who cared a lot about how she looked. That's who she was. But in retrospect, I think there was more to it than that. The one-size-fits-all boxiness of the thing is dehumanizing. That pragmatic but potentially breezy opening in the back goes to the very etymology of the word embarrassing, and the very idea that one size does or can or should even attempt to fit all was offensive to Suzy, literally and metaphorically. This wasn't a matter of style or aesthetics - it was part of a larger dynamic that makes so many cancer patients feel dehumanized and stripped of their dignity."
To learn more about Nancy G. Brinker and her book "The Promise" you can visit her website at http://www.nancygbrinker.com/.