Tuesday, March 8, 2011

Edie Lambert Welcomes New Baby Girl in the "Annie" Hospital Gown

If you are from the Sacramento area, then you are most likely familiar with the name, Edie Lambert. Edie is a well respected newscaster for KCRA Channel 3 and has been reporting for them since 1995. It was such a joy to get to know Edie when we corresponded with her about the Annie & Isabel designer hospital gown that she would wear for the birth of her daughter. She is as genuine and friendly in person as she appears on television!

We loved hearing why Edie chose the Annie designer hospital gown. She told us she would be using the name, Annie, as a part of her daughters middle name in honor of her great grandmothers. This struck a cord with us, as you know how important and meaningful it has been for us to name our gowns after our ancestors. So it really touched us that Edie was choosing to remember her great-grandmothers by giving the middle name of Annie to her little Alise. We have always felt that by naming our own children, and now, our company and gowns, after our loved ones that we help insure that their name AND their legacies will be kept alive.

Edie, already so beautiful, looks radiant in her Annie hospital gown.

Edie and husband, Lloyd enjoying their first moments as a family of three
Baby Alise
In addition to the "Annie" hospital gown, Edie was also gifted the "Evelyn" hospital gown by her good friend. We received this very nice note from Edie about her experience wearing her Annie & Isabel designer hospital gowns:

"I just had to write a quick note to let you know how much I enjoyed wearing your pretty line of gowns as I gave birth to my daughter. It was a joyful time, and that was reflected in the cheerful colors and patterns of the gowns. I also appreciated not having to worry about my backside hanging out every time I walked down the hall!! I loved my gowns so much, I bought two for my mother-in-law for an upcoming surgery. I also loaned mine to my friend, Erin, when she was hospitalized during her pregnancy and she liked them so much she ordered a few more. Between the two of us, I think we now own almost your entire line!"

"As I have been preparing to return to work, I've been looking at the photos Brenda Bisharat shot during those first days in the hospital. Those are precious memories and I am grateful that they're captured as I wore gowns that felt special, beautiful and comfortable."

"Thank you both for using your expertise and creativity to come up with such a great idea."

~Edie Lambert~

Congratulations Edie and Lloyd!
We also want to thank Brenda Bisharat for, once again, doing an amazing job of capturing those first newborn moments!!!

1 comment:

  1. This is a very cool niche market! Anything to help someone feel more like themselves while in the hospital is a great thing.