Friday, September 9, 2016

Word of Mouth Marketing in Action

Our gowns are perfect for any hospitalization, but we always get rave reviews from customers who wore them after orthopedic surgery. When you have back, hip, sholder, arm, or knee is so nice and convienient to have your own designer hospital gown to wear in the hospital, at home, and even in rehab facilities. Getting back into your clothes is challenging wtih bulky dressings and orthopedic braces. 

We wanted to share with you a story about one of our favorite women, who happens to be our mother Susan's best friend, Joyce. Joyce has been one of the biggest supporters of Annie & Isabel hospital gowns from day one. She has kept all of her friends wrapped in Annie & Isabel love when in they are in the hospital and now her turn came with a total knee replacement.  

Joyce is wearing the "Annie" hospital gown and our original "Susan" zebra print, which is now sadly retired. We replaced our Susan gown with a just-as-fun leopard print Susan

Joyce looks pretty amazing for just having surgery hours before her first stroll down the hall! We were so happy to see these pictures pop up on Facebook. We have to share what Joyce said said when we commented on how fabulous she looks, 

"Everyone loves the gowns. I brought info and cannot find the brochure. Darn. I'm yelling through the halls....Annie and Isabel dot com!!!!"

Now, THAT is word of mouth marketing....Love you Joyce!!!