Monday, April 23, 2012

Happy Anniversary To Us ~ Our Second Year

It is hard to believe that another year has passed here at Annie & Isabel designer hospital gowns!

We want to thank each and every one of you for your support, love, and encouragement in our second year!

We have grown more than we could have ever imagined. Our gowns have been spotted in hospitals all over the United States and even in countries like Poland, Dubai, Norway, Australia, The United Kingdom and Canada to name a few! We've even unexpectedly seen our hospital gowns being worn by patients in the hospitals we both work in! Those sightings provided us with surreal moments where we have definitely pinched ourselves with excitement.

A few highlights from our second year...

Our Isabel designer hospital gown went to Hollywood and was a mainstay on abc's hit show Private Practice! How amazing it was to see our beautiful Isabel gown in high definition and on actors such as Kate Walsh. 

We loved the excitement that surrounded our celebrity status gown sightings on primetime television, but anyone who knows us really well, knows that we cherish more the "real life" celebrities, or warriors, as we call them, that we honor through our Feel Better Campaign nominations. This past year, we recognized Brianne with cystic fibrosis with her beautiful outlook and attitude. We recognized Pricilla the "Wheelchair Mommy", who doesn't let a wheelchair slow her down. Lastly, we recognized Julie, who, after falling victim in a devastating car accident, not only survived, but has become an inspiration to so many far and near! We want to thank our readers for all the support you have sent to our FBC recipients.

We shared in the joy of so many women as they welcomed babies in style! Several of our original customers have even worn our gowns for a second birth like Ardeep, who welcomed her daughter in our Annie gown and then welcomed her son in our Isabel gown. Such a beautiful family and precious moments captured by the talented Brenda Bisharat Photography.

Our designer hospital gowns have always been popular for pregnancies but, over this last year, we have seen a huge growth in sales for people dealing with all types of medical conditions and also from family members buying them for a loved one in hospice care. We have received positive feedback from customers telling us that their Annie & Isabel hospital gowns made them feel special during a difficult time. It fills our hearts with joy knowing that our gowns can provide comfort and dignity to these patients.  

Some obstacles...

Selena lost her beloved mother-in-law Arlene to cancer. She was one of Annie & Isabel's biggest cheer leaders and always had a brochure in her purse. It was only fitting that she wore all of our gowns in the last weeks of her life. Her 5 year old grandson, George, enjoyed picking out Grandma's hospital gowns {this Anita was his favorite} and loved to stay close to her in her final days. 

Anna was diagnosed with thyroid cancer in January and just finished her treatments. She has been overwhelmed with the love and support of our Annie & Isabel community and will forever treasure all the emails, messages on Facebook, and tweets of encouragement. Thank you.

 On the horizon...

We are about to launch our men's hospital gown line!!! We have two fabrics and have perfected the design. It's going to be a little different, but don't worry men, we've still got you covered!

We are excited to introduce our new Elizabeth hospital gown! We discontinued our original Elizabeth due to fabric unavailability and are in LOVE with our replacement. As always, we donate a portion of each Elizabeth gown sale to the The Navigator Program which directly supports local women and men with breast cancer. We chose this program because our Grandmother, Elizabeth, succumbed to breast cancer and we wanted to honor her in this way.

Thank you again to all our fans and customers who have supported us. What we love most about our company is making connections with all of you. You are the faces of our company and we value every relationship we make. We are inspired on a daily basis by the people we meet through Annie & Isabel and that is what keeps us going so THANK YOU!!!

For our anniversary, we are offering 15% off this week only, Monday - Friday! Please use the checkout code "anniversary" and pass it on to anyone who might need a hospital gown. We still believe everyone should at least have one tucked away in their drawer. Hospital trips are not always planned and you don't want to be caught flapping in the wind! 


  1. Congrats on your second year!

  2. What a fantastic idea!! Congrats on your 2nd year, but most importantly, congrats on the HD gowns! What a thrill that must be for you.

  3. Happy Anniversary! Will not even lie, I am totally jealous that I am finished having babies, because otherwise I would be ALL OVER this hospital gown! ;) Came over via SITS.

  4. So glad I found you guys on SITS! I had never heard of these, but now that I have I will tell everyone I know that is having babies to get one!

  5. Designer hospital gowns? Sounds awesome! They look awesome too. I study medicine, and hospital issued gowns always look so bland and uncomfortable. Maybe one day I can buy your gowns for my patients!

    Visiting via SITS Sharefest :)

  6. I'm not sure where to start with this one but to say that I think you ladies are amazing! I happen to catch Charlie's tweet about you the other day and have enjoyed our twitterversations (Is that a word??).

    I think it's great that you are using your fame to give back to those less fortunate through your FBC program. Between only this post and seeing you on Twitter, I can already tell that you are genuinely kind people and I appreciate that!

    I'm at work right now but I plan on sharing your site with all my Canadian friends when I get home. Congrats on your second year, here's to many more!

    Cheers!! Chris